Insights & Company Updates

Company updates retain their original publication dates and statements. Each article distinguishes published claims from general planning guidance; commercial results should be reviewed with their measurement scope.

Industry insights, product updates, and engineering deep dives.

Jan 15, 2026

The Future of Cookie-less Targeting

How we are using ID5 and Unified ID 2.0 to prepare for the post-cookie era.

Jan 02, 2026

Series B Funding Announcement

We are thrilled to announce our latest round of funding led by Sequoia Capital.

Dec 12, 2025

Engineering Scale: Billions of Requests

A look under the hood at our Go-based bidder infrastructure.

Nov 28, 2025

Q4 Market Trends Report

Analysis of average CPMs across major verticals during the holiday season.

Practical reading for your next campaign

Use these learning resources alongside the company updates above. They explain decisions and calculations without presenting invented customer results.

Write a campaign brief

Define a primary action, audience, assets and reporting reference. Follow a worked planning example and a repeatable review process. Read the planning guide

Understand a traffic source

Separate an ad environment from the way the publisher acquires its audience. Review relevant questions for general business use cases. Read the channel guide

Read a report consistently

Use defined denominators and date bases when comparing cost, response, conversions and revenue. Read the metric glossary