Clear definitions
Agree what an impression, conversion or billable event means in the account. Record currency, time zone, attribution and the reporting source so that comparisons have a common basis.
Our Mission
Source: company-published profile, including leadership names and scale statements. Capacity descriptions refer to the platform; results and available integrations vary by account. Ask the team for the scope, measurement period and evidence relevant to your proposed partnership.
GaiaAds was founded on the belief that advertising technology should be transparent, efficient, and accessible. We are a team of engineers, data scientists, and industry veterans dedicated to building the infrastructure for the future of digital marketing.
Our platform processes billions of requests daily, connecting brands with audiences in milliseconds. We prioritize privacy, security, and performance in everything we build.
Leadership
Alex Chen
CEO & Co-Founder
Sarah Jones
CTO
Mike Ross
Head of Product
What transparency means in a working plan
Visible responsibilities
Identify who provides assets, approves delivery, owns integration work and reviews discrepancies. A saved brief helps a conversation start; an agreed scope defines the work.
Evidence before expansion
Review delivery and measurement before interpreting outcomes. Document the reasons for changes so that the next review can distinguish a hypothesis from an observed result.
Areas to cover with the team
Advertising conversations cover audience, creative and campaign outcomes. Publisher conversations cover inventory, audience origin, placements and revenue reporting. Technical conversations cover approved environments, schemas and reliable event handling. Commercial review brings the scope, payment conditions and support responsibilities together.
Explore the advertiser guide, publisher guide or planning checklist to prepare the relevant details for your conversation.