Knowledge Center
Practical business guides, measurement definitions and approved-account platform resources.
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Getting Started
Account setup, verification, and first campaign launch.
Policy & Safety
Prohibited content, GDPR/CCPA, and creative rules.
Billing
Invoices, payment methods, and credit limits.
Optimization
Boosting ROAS, bidding strategies, and targeting.
Technical Integration
Account access, REST API examples and integration limits.
Reporting
Understanding metrics, attribution, and exports.
Popular Articles
Business and measurement guides
Start here if you are preparing a first enquiry or aligning the vocabulary used in a campaign or inventory review. These guides complement the approved-account platform instructions above.
Advertiser Planning
Objectives, audiences, formats, creative preparation and questions for a campaign proposal.
Publisher Monetization
Inventory profiles, audience sources, placements, yield and the onboarding review packet.
Traffic & Audience Channels
Editorial, utility, lifestyle, mobile and video contexts; direct, organic, referral and paid audience sources.
Campaign Planning Checklist
A practical brief, six planning stages, responsibilities and an illustrative retail launch plan.
Metrics & Measurement Glossary
CPM, CPC, CTR, CPA, ROAS, publisher fill and eCPM, with formulas and clearly labelled arithmetic examples.