Advertisers & agencies
Bring your business objective, audience and creative assets together before choosing inventory. Use this guide to prepare a conversation about reach, qualified traffic, app acquisition or customer actions.
A campaign can produce several signals, but one primary outcome should guide the first review. Choose an event you can measure consistently and explain what makes that event valuable to your business.
Define the intended audience, message and exposure. Review delivered impressions, measurable viewability, reach where available and frequency together. A large impression count alone does not tell you whether the right audience paid attention.
Specify the landing page and the next useful action, such as viewing a product or requesting information. Review clicks alongside landing-page engagement and source quality, rather than treating every inexpensive visit as equivalent.
Define a valid enquiry, completed order or other conversion. Agree duplicate handling, attribution and the treatment of cancellations. Review cost per qualified action and the value of those actions after conversion data has settled.
Identify the store listing, supported countries and measurement partner. Separate installs from useful activity such as registration or a first completed task. Confirm the events and reporting access available for your app environment.
Useful audience descriptions combine geography, language, device context and a relevant need. “People in the UK researching home improvements on mobile” gives a planning team more to work with than “everyone interested in shopping.”
Keep the first test interpretable. Adding many restrictions at once can leave too little eligible inventory to understand what is working. Availability is reviewed for the proposed account and supply.
| Format | Creative preparation | Review question |
|---|---|---|
| Display | Readable message, clear action, approved sizes and working destination. | Does the placement support the message and a usable landing experience? |
| Native | Headline, description, imagery and a clear sponsored label. | Does the creative fit the content context without disguising the advertisement? |
| Video | Approved duration, aspect ratio, subtitles where useful and agreed playback rules. | Are starts, completions and measurable exposure defined consistently? |
| Mobile & in-app | Responsive destination or store link, correct operating system and device assets. | Can the user complete the intended action on the target device? |
| CTV & DOOH | Screen-ready assets and a measurement plan appropriate to the setting. | What delivery and outcome evidence is available for the proposed inventory? |
GaiaAds’ published product descriptions include these channels. The team confirms the available formats, integrations and creative specifications for each proposal. See the creative guidance and channel guide.
Share the objective, markets, website or app, assets and indicative budget. Resolve missing information before agreeing the plan.
Choose the primary event, reporting source, currency, time zone and attribution window. Define what will trigger a pause or further investigation.
Confirm approvals, destination behavior, mobile usability and consent handling in the approved environment.
Review delivery, tracking and source quality first. Compare creative or audience variants using a consistent definition and enough observations for a useful decision.
Record the reasoning for a budget, source or creative change. Check its effect before introducing several more changes.
The website enquiry creates a saved reference for a conversation. Platform access, campaign activation and commercial terms are arranged separately. See published billing guidance and measurement definitions.