Privacy Policy

Last Updated: January 1, 2026

GaiaAds LLC ("GaiaAds", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our advertising platform, or interact with our services (collectively, the "Services").

By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

1. Information We Collect

We collect information in three ways: (1) content you provide to us directly; (2) data collected automatically via cookies and similar technologies; and (3) data obtained from third-party sources.

1.1 Information Provided by You

  • Account Registration: When you register for an account, we collect your name, email address, company name, phone number, and password.
  • Billing Information: To process payments, we collect billing addresses, tax identification numbers (such as VAT or EIN), and financial information. Note that we do not store full credit card numbers; these are processed by our PCI-DSS compliant payment providers.
  • Communications: We collect information when you contact our support team, sign up for newsletters, or respond to surveys.

1.2 Information Collected Automatically

  • Log Data: Our servers automatically record information ("log data") created by your use of the Services. Log data may include your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information.
  • Cookies and Tracking Technologies: We use cookies, beacons, tags, and scripts to analyze trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies on an individual and aggregated basis.
  • Device Information: We collect information about the device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

2. How We Use Your Information

We use the information we collect for various business purposes, including:

  • Service Provision: To provide, operate, maintain, and improve our Services and the GaiaAds Platform.
  • Ad Targeting: To enable our demand-side platform (DSP) and supply-side platform (SSP) to match potential advertisers with publishers, and to deliver interest-based advertising relevant to users.
  • Analytics and Research: To monitor and analyze trends, usage, and activities in connection with our Services and for marketing or advertising purposes.
  • Security: To detect, prevent, and address fraud, breach of policies or terms, and threats or harm.
  • Compliance: To verify your identity and ensure compliance with applicable laws, regulations, and legal processes.
  • Communication: To send you technical notices, updates, security alerts, and support and administrative messages.

3. Data Sharing and Disclosure

We do not sell your personal data to non-affiliated third parties for their own marketing use without your consent, except as described below:

3.1 Ecosystem Partners

In the context of programmatic advertising, we may share pseudo-anonymized data (such as UID 2.0 identifiers, IP addresses hashed or truncated, and device IDs) with:

  • Supply Partners: Publishers and SSPs to facilitate the buying and selling of ad inventory.
  • Demand Partners: Advertisers and DSPs to enable bid requests and ad delivery.
  • Data Providers: Third-party data platforms (DMPs) to enrich audience profiles.
  • Measurement Services: Companies that provide verification regarding viewability, fraud, and brand safety.

3.2 Service Providers

We may employ third-party companies and individuals to administer and provide the Services on our behalf (such as customer support, hosting, email delivery, and database management). These third parties are permitted to use your personal information only to perform these tasks in a manner consistent with this Privacy Policy and are obligated not to disclose or use it for any other purpose.

4. International Data Transfers

GaiaAds is headquartered in the United States. Your information, including personal information, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there. We utilize Standard Contractual Clauses (SCCs) approved by the European Commission for such transfers.

5. Your Data Protection Rights

5.1 General Rights

Depending on your location, you may have the following rights regarding your personal information:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.

5.2 GDPR (EEA/UK Users)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.

5.3 CCPA/CPRA (California Residents)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information.

  • Right to Know: You may request disclosure of the specific pieces of personal information we have collected about you.
  • Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You have the right to opt-out of the "sale" or "sharing" of your personal information. GaiaAds participates in the IAB CCPA Compliance Framework.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

6. Security and Retention

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

7. Children's Privacy

Our Services are not addressed to anyone under the age of 13 (or 16 in the EEA). We do not knowingly collect personal identifiable information from children. If we discover that a child has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

GaiaAds LLC
Attn: Data Protection Officer
30 N Gould St Ste N
Sheridan, WY 82801
USA
Email: [email protected]