Media and creative planning
Discuss audience context, market coverage, supported formats, content suitability and asset readiness. Identify the primary outcome and the decision owner. Advertiser planning guide
Enterprise Ad Solutions
Scalable, secure, and data-driven. We provide the infrastructure for the next generation of digital advertising.
Programmatic Buying
Access premium inventory across the globe with our advanced DSP.
Data Management
Unify your audience data with our DMP to target the right users at the right time.
Fraud Protection
Industry-leading IVT detection to ensure your budget is spent on real humans.
Cross-Channel
Reach users on Mobile, Desktop, CTV, and DOOH from a single platform.
Build a practical media plan
Share your objective, markets, audience, landing page and indicative budget. Agree the inventory mix, consent requirements, measurement source and reporting window before launch.
Source: GaiaAds company product descriptions. DSP, DMP, IVT protection, CTV and DOOH availability depend on approved integrations, inventory and account terms. Traffic quality controls reduce risk; performance and fraud elimination are not guaranteed.
Connect a business goal to the planning discussion
| Goal | What to define | What to review |
|---|---|---|
| Awareness | Audience, message, relevant environments and exposure plan. | Delivery, measurable exposure, reach where available and frequency. |
| Qualified traffic | Destination and meaningful on-site activity. | Clicks, landing behavior, geography, devices and source quality. |
| Leads or purchases | A valid action, qualification rules and attribution window. | Cost per defined action, conversion quality and settled value. |
| App acquisition | Store regions, operating systems and useful post-install events. | Installs and subsequent activity under the approved measurement method. |
| Publisher yield | Eligible placements, inventory identity and revenue basis. | Requests, fill, rendered impressions, revenue and user experience. |
The goal selects the questions to ask; it does not guarantee that an inventory source will produce a particular outcome.
Three conversations that lead to a usable scope
Inventory and monetization review
Discuss the property, audience-source mix, placements, authorized selling path and reporting. Agree the revenue and payment basis for the proposed account. Publisher review guide
Data and technical integration
Discuss the approved environment, credentials, schema, currency and event definitions. Identify test cases and a reporting reconciliation process. Technical integration guide
What a useful proposal should make clear
- Coverage: proposed markets, devices, environments and excluded sources.
- Deliverables: creative assets, integration tasks and named responsibilities.
- Controls: approvals, spending or placement limits, content rules and change ownership.
- Measurement: event definitions, date basis, attribution and the agreed report.
- Commercial terms: currency, fees, payment schedule and applicable refund or reconciliation conditions.
- Review: evidence needed to keep, revise, pause or expand the plan.