Source: original GaiaAds company news listing. The statement below is retained as published; additional supporting materials can be requested from the team.
Analysis of average CPMs across major verticals during the holiday season.
Reading market comparisons
The original company listing introduces a Q4 CPM analysis. A numerical dataset, market definitions and sampling methodology were not supplied, so this page does not add unsupported market averages.
A useful campaign comparison
- Keep currency, country, device and ad format consistent.
- Record the date range, impression count, spend and measurement source.
- Separate CPM from viewability, click quality and downstream conversion outcomes.
- Use an agreed test budget to validate a seasonal hypothesis for your audience.
See the report analysis guide for metric definitions, or send a brief to request a scoped media proposal.