As the digital advertising landscape evolves, we are moving towards a privacy-first world. With the deprecation of third-party cookies, advertisers are looking for sustainable, scalable alternatives. At GaiaAds, we have been preparing for this shift for over two years.
Unified ID 2.0 Integration
We have fully integrated UID 2.0 into our bidstream. This allows for people-based targeting without relying on fragile cookie syncing mechanisms. Early tests show a 15% increase in addressability on Safari and Firefox inventory.
Contextual Intelligence
Beyond identity solutions, we are doubling down on advanced contextual targeting. Our NLP engine analyzes page content in real-time, categorizing sentiment and topic with high precision. This ensures brand safety while maximizing relevance.
First-Party Data Onboarding
Advertisers can now upload hashed email lists directly to our DMP. We match these against our identity graph in a privacy-compliant clean room environment, enabling precise retargeting and exclusion strategies.
Stay tuned for more updates as we roll out these features to all managed accounts in Q2 2026.